Meta: At the Source

Event Overview

At the Source was a high-impact product roadshow designed to bridge the gap between digital creativity and the next generation of immersive technology. Traveling to top-tier cities across the United States, this exclusive event series served as a premiere showcase for the evolving synergy between Instagram and Meta’s AR/VR ecosystem.

The roadshow brought together creators, developers, and industry leaders to experience firsthand how augmented and virtual reality are redefining social storytelling. By taking the technology to the source, the vibrant creative communities in cities like New York, Los Angeles, and Chicago—the event provided an intimate look at the tools shaping the future of the metaverse.

The Goal

The mission of the roadshow was clear: to empower the creative community with the hardware and software necessary to transition from 2D content to 3D experiences. It successfully positioned Instagram not just as a photo-sharing app, but as the primary portal for everyday AR/VR interaction.